Archive for Houlihan Lawrence News


Dreaming of a World Free of Breast Cancer

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Let the fundraising begin! Houlihan Lawrence once again committed to being a flagship sponsor of the American Cancer Society’s Making Strides Against Breast Cancer Walk. Last week, to kick off the fundraising, Making Strides held an inspirational breakfast at the Westchester Marriott. The audience heard from breast cancer survivors, corporate sponsors and people within the medical community. This year Congresswoman Nita Lowey also spoke about the successes in getting government funding for research that could one day eradicate the disease.

Liz Nunan representing Houlihan Lawrence

I had the pleasure of speaking about why this cause is so important to Houlihan Lawrence. It all stems from two of our core values: community and passion. We want to help the communities in which we serve and live in as well. And we do it because we’re passionate about it. Breast cancer is a devastating disease that knows no boundaries – young and old, female and male. We’re all touched by it in some way during our lifetime. I dream of a day that there will be a cure. We all do. In fact, we’re so passionate about the fight against breast cancer we actually sponsor 3 local events. Over the next month, you’ll be hearing more about those organizations and fundraising efforts as well.

You too can help. To donate, visit our Houlihan Lawrence team page.

Additionally, please plan on joining us for the walk on Sunday, October 17that Manhattanville College. The college and surrounding neighborhood of Purchase, NY provides the perfect backdrop for an inspirational walk! I hope to see YOU there!

A few of our Houlihan Lawrence attendees

Westchester Market Share Increases

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To thrive in times of great change, successful companies challenge old assumptions, debate new strategies, and sharpen their thinking about all aspects of their business. The best companies have a dynamic business strategy, and are capable of innovating and growing regardless of market conditions.

Few industries have experienced as much change, both cyclical and structural, in the past 5 years as real estate.  At Houlihan Lawrence, our strategy for the new market reality has been a simple one:  1) increase the transparency of market information to our buyers and sellers; and 2) empower our agents to develop true advisory relationships with their clients, helping to make informed decisions about real estate. 

While the strategy is not complicated, executing it has required a lot of work from everybody in the organization – our management team, our staff, and of course our agents, who must deliver on our client commitments every day.  In the past year alone, through one of the worst real estate markets in our lifetime, we have rolled out a brand new “Web 2.0” version of houlihanlawrence.com; an advanced technology platform, Client Connect, that enables our agents to deliver real-time market information to their clients; and created dozens of new ways for our agents and the public to tap into the wealth of market data that we collect daily. 

 It is very gratifying to see the market rewarding our efforts in 2010 with substantial increases in market share across virtually all the communities we serve.  Consider these numbers:  

  • Houlihan Lawrence now has a 39% market share in dollar volume for Westchester single-family homes, up 7 share points from 2009.
  • In the luxury market segment, Houlihan Lawrence now has a 50% market share of homes with a sold price of $1 Million and above, an increase of 7 share points over last year, and a 60% market share of homes sold for $2.5 Million and above, an increase of 11 share points over last year.
  • In Putnam and Dutchess counties, our market share has grown by 3 share points over last year to 27% and 14%, respectively. 

 Source:  WPMLS and MHMLS; January1 through July 31, 2010

While it is encouraging that we seem to be heading in the right direction, holding on to these market gains will require that we continue to innovate and respond to our clients’ changing needs. 

Tell us what you expect from a real estate broker.   What could your agent do to help you better navigate today’s real estate market?

Global Industry Leaders Recognized

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Worldwide ERCWorldwide ERC®, the association for workforce mobility, recently announced that 118 industry leaders had earned their newly launched designation,  Senior Global Mobility Specialist (SGMS). We are pleased that Houlihan Lawrence’s own Elizabeth Nunan, Vice President of Global Business Development, is among the first class of designees.

 The GMS designation program, first introduced in 2003,  educates individuals who work with mobile employees in the U.S. and around the world. Worldwide ERC CEO Peggy Smith, SCRP, SGMS, notes that “The GMS and SGMS certification serves to both educate professionals and recognize global workforce mobility competency. The subject matter covers fundamentals and strategies that build knowledge for professionals in any country, and addresses the intercultural challenges of conducting global business. The learning imparted through the GMS™ program resonates strongly with those who take the training and earn the designation.”

To date, over 2,500 GMS designations have been awarded in 51 countries to individuals intent on expanding their workforce mobility proficiency. All new SGMS designees are listed on Worldwide ERC’s website. Congratulations to Liz Nunan and the other members of the first class of SGMS’s on your dedication and achievements within the global workforce community.

Houlihan Lawrence Looks Forward

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Where We Grow From Here
Leadership Team

Stephen Meyers CEO, Nancy Seaman Chairman, Chris Meyers, COO

Houlihan Lawrence held a company-wide Networking Breakfast at the Westchester Marriott in Tarrytown June 14th. The theme of the event was “Where We Grow from Here”.  The opening speaker, Houlihan Lawrence Chairman Nancy Seaman, spoke about the current market dominance of Houlihan Lawrence. After quoting a list of statistics showing impressive market share growth, Nancy pointed out that it was the incredible group of agents at Houlihan Lawrence that drove the growth. Nancy went on to thank the agents and told them we could not have achieved such dominant market share without their hard work and professionalism.

Repositioning for growth in the “new normal.”

Stephen Meyers, CEO,  followed up by asking the question, How do we reposition ourselves for growth in the new normal? Stephen charted Houlihan Lawrence’ s growth year by year, encapsulating the company’s tremendous foresight and vision the past two decades. In 1990, Houlihan Lawrence had 15 offices and  300 agents with 13% market share in Westchester and Putnam counties. In a mere 20 years, Houlihan Lawrence has transformed itself into the market leader with 25 offices in Westchester, Dutchess, and Putnam counties, 1000 agents and 33% market share. As the market leader, Houlihan Lawrence also holds an impressive 21% market share lead over the #2 broker in the area.

The Mark of a Great Brand

Chris Meyers, COO, spoke about the Houlihan Lawrence brand and its power to distinguish itself from other real estate firms.  It is Houlihan Lawrence’s commitment to its core values -

What We Believe

Great brands constantly push the limits, introduce new ideas, and stir the pot of consumer imagination.

excellence, integrity, passion and community – that are the foundation of the Houlihan Lawrence brand. These values manifest themselves in a network of professionals who are trusted real estate advisers, expertly guiding buyers and owners through the emotional, financial and sometime traumatic process of buying and selling real estate. At its core, real estate is a relationship business and Houlihan Lawrence agents consistently navigate a positive real estate experience for their clients.

Using Social Media to Build Brand Awareness

Liz Nunan, Vice President of Global Business Development, spoke about  “Why Brands Now Use Social Media to Build Brand Awareness, Connect with Consumers and Socail Media AwarenessGrow Globally”. Liz showed that home buyer demographics closely match the demographics for Facebook users and described how Facebook can be used to promote your brand and help build your reputation. L iz’s traditional marketing  methods such as direct mail and one-on-one meetings have been largely replaced with the Social Media tools at her disposal. As a result,  her networking capabilities have have greatly expanded and she now “dominates” the google search of her name.  

Luxury Market Overview 

Anthony Cutugno, Sr. Vice President gave an overview of the luxury market, and how his division, Luxury Country Properties, is faring as the very concept of luxury is being Luxury Redefinedredefined. Conspicuous consumption has been replaced with homes that embody quality, craftsmanship and value, and the meaning of luxury has been altered to align with a buying public that thinks and acts differently than it did just 3 years ago.  

Indeed, the luxury market is off significantly from its peak in 2007, but signs of encouragement are on the horizon. Specifically, LCP transacted more deals year-to-date in 2010 than all of 2009.  Consistent with our leadership position, Houlihan Lawrence’s market share of homes sold over $2 million has actually increased to a phenomenal 53% in 2010 year-to-date. Moreover there are many important homes currently on the market making this an especially bountiful time for the luxury buyer.

Spending Time with the Best in Relocation

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I just returned from attending the Spring RDC (Relocation Directors Council) meeting where 110 relocation directors from around the Country met at the Walt Disney World Dolphin Resort for two days. RDC is an exclusive organization whose members are selected for experience, industry involvement, and a commitment to client satisfaction with the highest degree of professionalism.

The theme of the meeting was the three NEW R’s: Re-bound, Re-build, Re-position. How apropos! The relocation industry endured the same crushing blows as the real estate industry over the last 2 years. Now it’s time to re-bound, re-build and re-position. As an aside, we at Houlihan Lawrence have seen a definite increase in our relocation business. Companies are feeling more confident in the economy and are once again investing in employee mobility.

The meeting consisted of two great panel discussions. The first was titled “New Relocation Business Models” and included highly regarded speakers from Leading Real Estate Companies of the World, SIRVA Relocation, and Home Depot. It was a lively discussion that covered everything from testing new appraisal policies to the very controversial move of some companies to refer directly to a sales associate rather than go through a relocation division. That last point caused quite a stir in the room.

L to R: John D'Ambrogio - Baird & Warner, Pam O'Connor - Leading RE, Tracey Gatlin - SIRVA, Jan Ferguson LeQuier - Home Depot

The second panel was titled “REO’s and Their Effect on the Market”. There was a lot of great information shared about the effects of REO’s on relocation sales as well as in-depth talk about short sales in the relocation process. Sounds like a yawner, but we’re seeing this in many markets around the Country.

Our group was also treated to a quick hello from Peggy Smith, formerly of Microsoft and now CEO of Worldwide ERC®, as well as a presentation by Chris Collie, former CEO of Worldwide ERC®. It is a real treat to know how highly regarded RDC is by the team at WERC. They’ve supported our organization for years and promised to continue.

Even with all the great speakers and information shared, I still find the networking to be most beneficial. An RDC meeting allows me to be face to face with my counterparts from around the Country that share information, and most importantly referrals, throughout the year. I love the opportunity to meet in person and say thank you to all the relocation directors that entrust us with their valuable client referrals, and thank them for handling our client referrals with such care and attention to detail. Members of RDC are simply the best of the best and I’m honored to be a member for over 10 years.

Realtor News from Washington DC

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U.S. CapitalHaving just returned from attending the National Association of Realtors® (NAR) Mid-Year meetings in Washington DC., I wanted to share some of the highlights of the meetings with you. There were over 8,000 Realtors® that descended upon our Nation’s Capital throughout the week.

I arrived Thursday morning and attended the Large Firm Directors meeting right after lunch. As an aside, did you know that if a waiter breaks an entire glass of water on you and covers you with shards of glass and water, you’ll likely get a free lunch? So yes, I made it to the meeting, albeit a little soggy. While the economic updates are always interesting, the presentation by Dale Ross on RPR (Realtors Property Resource) was pretty fascinating. RPR will serve as an online real estate archive that will provide Realtors® with data on every property and land parcel in the U.S. According to Ross, though RPR is currently being tested in about 12 markets around the Country, a full roll-out may take up to five years.

Realtor USaturday morning I attended the NAR Board of Director’s meeting. The most interesting new initiative presented there was Realtor® University. It’s the association’s answer for raising the bar in our industry. If you are on Twitter, you know that there has been a lot of discussion on this topic in the last 6 months. Realtor® University will be a fully accredited institution that will grant degrees in our field, though accreditation may take 2-3 years. The curriculum will be online, and in addition to master’s degrees, Realtor University will eventually offer internship and job-placement programs. The premise all sounds great, so I guess we’ll see what NAR does with it. I just hope the classes will be more challenging than some of the online license renewal classes I’ve taken over the years. That will be the only way this will truly raise the bar in our profession.

All in all it was a great couple of days – packed with informative meetings and networking with great people. Now I’m looking forward to implementing new ideas in the Westchester, Putnam and Dutchess real estate marketplace.

Houlihan Lawrence Open House Event

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Mark your calendars. This Sunday, May 16th is the Houlihan Lawrence Spring Open House Event in New York’s Westchester, Putnam and Dutchess counties.

Over 470 homes for sale in Westchester, Dutchess and Putnam counties will open their doors to buyers. With this many Open Houses, you’ll need to plan ahead, so here is the full list of all of Houlihan Lawrence’s Open Houses in our Spring Open House Event.

Houlihan Lawrence And Roost Bring MLS Search to Facebook

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Houlihan Lawrence Adopts Roost Social Real Estate Toolkit Bringing MLS Search to Facebook

Houlihan Lawrence Becomes the First New York-Based Real Estate Firm To Offer Roost’s Facebook Platform

San Francisco, Ca., May 6, 2010 — Roost, Inc. (www.roost.com), a real estate technology company that displays over four million real estate listings and provides advertising solutions to real estate agents and brokers, announced today that Houlihan Lawrence and 11 of the country’s top real estate brokerage companies have signed on to its Facebook-based platform, Social Real Estate. Houlihan Lawrence, the largest independently owned and operated residential real estate brokerage serving the Westchester, Dutchess and Putnam County markets, is the only brokerage in New York to offer Roost’s property search tool on Facebook.

Roost’s brokerage solution is an extension of the free Social Real Estate Toolkit it released earlier this year and is the first Facebook application to integrate a full, MLS-compliant property search.  Houlihan Lawrence is currently one of two companies featuring Roost’s Facebook tool live, which can be viewed on Houlihan Lawrence’s Facebook fan page.

“Facebook provides companies with opportunities to connect with consumers in new ways.  From a real estate perspective, Houlihan Lawrence wanted to make it easy for consumers to search for homes on Facebook, where they are already spending time,” said Chris Meyers, COO of Houlihan Lawrence.  “Roost’s technology provides consumers with easy-to-use MLS search as an extension of the Houlihan Lawrence brand and services that we are already providing home buyers and sellers,” said Chris Meyers, COO of Houlihan Lawrence.

Companies that have executed agreements with Roost include RE/MAX Alliance Group, Michael Saunders & Company, Intero Real Estate Services, Surterre Properties, Real Estate One, Amelia Bullock Realtors, Century 21 Advantage Gold, Zephyr Real Estate, FresYes Realty, Seven Gables Real Estate and Jordan Baris Realtors.  Agents within each brokerage can also take advantage of MLS search on their Facebook presence via a premium application that will be available early this summer. Brokers pay Roost a monthly flat fee for the solution.

“The fact that so many leading companies have partnered with us so quickly is gratifying, and signals a shift toward a more proactive and strategic approach to social media within the real estate community,” said Alex Chang, Roost’s CEO. “We plan to continue expanding the Social Real Estate Toolkit to support this movement.”

More information about the Social Real Estate Toolkit can be found on Roost’s Facebook Fan Page or Roost’s Facebook Application Page.

Westchester’s High-end Home Market

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Houlihan Lawrence COO, Chris Meyers, discusses the current buying trends in the high-end home market in this video from Forbes.com. See what Chris has to say about where bargains exist in the local housing market here in Westchester County.

Houlihan Lawrence Gets Social

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Everywhere you go these days, you hear about Facebook, Twitter, YouTube and all sorts of other social media. Of the many social networking websites, these seem to be the most popular, at least for now. They have become important business tools for real estate firms and professionals and Houlihan Lawrence was an early adopter.

Houlihan Lawrence started using social media in early 2009. We created a company blog, a Facebook Fan Page, a Twitter account and an agent blog site . Additionally, our home tours are on YouTube. It seems like every day we’re finding ways to use social media as well as new places to post real estate news and real estate market statistics.

Real estate has always been a relationship business and social networking is a perfect way to extend and enhance those relationships. Social networking is now a part of our comprehensive marketing strategy, “Reaching every buyer, everywhere”.

One could almost get entirely lost in the social media bubble but let’s not forget the most important part of social media – being social. It’s great to make connections online, but it’s even better to meet someone IRL – In Real Life.

Until we meet, feel free to follow us on twitter and friend us on facebook. You’ll get up to date market statistics, great area information and tips about buying and selling your home. If there is specific information we can help you with just send us a tweet or pose a question on our facebook page.