Top New York Metro Real Estate Firms Join Forces to Launch Tri-State Alliance To Better Serve Consumers. Four Brokerages share listings and data to create unique online experience
In an initiative aimed at streamlining the home buying and selling experience in the New York metro area, four top residential brokerage firms have joined forces to create the Tri-State Alliance, a partnership launched today to share exclusive property listings online. The brokerage firms include: Houlihan Lawrence serving Westchester, Putnam and Dutchess counties in New York; Halstead Property serving New York City, the Hamptons, Fairfield County in Connecticut, Hudson and Essex Counties in New Jersey and Columbia County in New York; Coach Realtors serving Nassau and Suffolk Counties of Long Island; and Turpin Realtors serving Somerset, Morris, Hunterdon, Essex and Union Counties in New Jersey. Each firm’s exclusive listings will be searchable across all four brokerage websites, which collectively receive millions of visitors annually. The Tri-State Alliance brings together 68 office locations, more than 2,900 sales agents and nearly 8,000 exclusive listings.
“By combining our considerable resources, we are increasing the visibility of our exclusive listings which will help both our sellers and buyers,” said Chris Meyers, a Principal of Houlihan Lawrence. “In addition, we are increasing the brand awareness of our individual firms in markets where we might not have a bricks and mortar presence. It’s an extremely smart, efficient and effective way to further promote our companies and showcase our talented agents.”
“This move is unprecedented in our industry, and we are extremely proud of all of our efforts to develop this alliance that will better benefit consumers in a one-stop experience. This unique sharing and collaboration among independently owned and non-franchised brokerages developed from the mutual friendship and respect each brokerage has for one another,” stated Diane Ramirez, President of Halstead Property.
The four owner/brokers of each firm began discussing this unique and forward-thinking collaboration in early 2011. Last August, the four company owners met in the New York City offices of Halstead Property to formally begin the process. “Months of planning and collaboration went into making this happen, each brokerage, technical and marketing departments worked closely towards a single goal,” stated Georgianna Finn, owner of Coach Realtors.
“We are excited to be a part of this wonderfully collaborative effort, the result of which is a comprehensive search tool that will prove invaluable to consumers in the tri-state region. In addition to providing high quality listing data from the various regions we cover, each of our websites offers valuable resources like community profiles, property videos and helpful tips for navigating today’s real estate market,” John Turpin, President of Turpin Realtors.