In an increasingly digital age it is amazing how important the printed word remains in many countries. In the United Kingdom and Europe, for example, the press has an enormous influence that is hardly matched anywhere else in the world.
So it is hugely beneficial to make a big splash in the UK press when it comes to publicizing and promoting real estate. Newspapers and magazines such as the Financial Times, The Sunday Times and The Telegraph really do have a worldwide readership. They also have a significant online presence.
This is where Houlihan Lawrence’s London marketing office is so important within our global marketing strategy. Our London team over in the UK ensure we gain as much editorial as possible. This means we provide yet another superb route to the international market for our sellers.
Many of our sellers now demand global coverage. But they hardly need tell us. We have been making sure that we leave no stone unturned in the international market for many years and we have developed the means, and have the boots on the ground, to ensure maximum press and buyer penetration.
The past year has been no exception and our press coverage has gained us an amazing spread of enquiries from across the globe – further underlining that if a seller wants a broker who will go the extra thousand miles or so then they should reach for Houlihan Lawrence because they reach the world.