Posts Tagged facebook


Join Us on Facebook

0 Comments By Frederick Romley on September 24th, 2010
Tags: , , , ,      Categories: Dutchess, Putnam, social media, Westchester

facebook icon 150x150 Join Us on FacebookTrying to follow the latest developments from Facebook and other social media tools like Twitter is a never ending quest. Our challenge at Houlihan Lawrence is how to use these tools to best communicate with you, our consumer. Today, I will look at how we use Facebook as a business tool.

 We use our Fan Page, Houlihan Lawrence Real Estate, to give you the information you need to keep tabs on the local and national real estate markets. Our recent posts have included August Market Reports for Westchester, NAR’s August Home Sales report, and a post on our involvement in Breast and Ovarian Cancer walks.

We also have community pages. We use these pages to talk about events in the communities we live in. We are very careful to not mix business on these pages. These pages are for you and the community. Our page for Westchester Life  recently posted articles on a new burger restaurant opening in White Plains, a Children’s event sponsored by the Junior League of Bronxville and Children’s Book Day at Washington Irving’s Sunnyside. We have a page devoted to all things Dutchess County that we call 365 Things to do in Dutchess County NY that has included posts on local fairs and events. For Putnam County we have a similar page called 365 Things to do in Putnam County NY.

Feel free to visit any of our community pages and share your knowledge of our local towns with us.

Houlihan Lawrence And Roost Bring MLS Search to Facebook

0 Comments By Frederick Romley on May 12th, 2010
Tags: , , , ,      Categories: Houlihan Lawrence News

Houlihan Lawrence Adopts Roost Social Real Estate Toolkit Bringing MLS Search to Facebook

Houlihan Lawrence Becomes the First New York-Based Real Estate Firm To Offer Roost’s Facebook Platform

San Francisco, Ca., May 6, 2010 — Roost, Inc. (www.roost.com), a real estate technology company that displays over four million real estate listings and provides advertising solutions to real estate agents and brokers, announced today that Houlihan Lawrence and 11 of the country’s top real estate brokerage companies have signed on to its Facebook-based platform, Social Real Estate. Houlihan Lawrence, the largest independently owned and operated residential real estate brokerage serving the Westchester, Dutchess and Putnam County markets, is the only brokerage in New York to offer Roost’s property search tool on Facebook.

Roost’s brokerage solution is an extension of the free Social Real Estate Toolkit it released earlier this year and is the first Facebook application to integrate a full, MLS-compliant property search.  Houlihan Lawrence is currently one of two companies featuring Roost’s Facebook tool live, which can be viewed on Houlihan Lawrence’s Facebook fan page.

“Facebook provides companies with opportunities to connect with consumers in new ways.  From a real estate perspective, Houlihan Lawrence wanted to make it easy for consumers to search for homes on Facebook, where they are already spending time,” said Chris Meyers, COO of Houlihan Lawrence.  “Roost’s technology provides consumers with easy-to-use MLS search as an extension of the Houlihan Lawrence brand and services that we are already providing home buyers and sellers,” said Chris Meyers, COO of Houlihan Lawrence.

Companies that have executed agreements with Roost include RE/MAX Alliance Group, Michael Saunders & Company, Intero Real Estate Services, Surterre Properties, Real Estate One, Amelia Bullock Realtors, Century 21 Advantage Gold, Zephyr Real Estate, FresYes Realty, Seven Gables Real Estate and Jordan Baris Realtors.  Agents within each brokerage can also take advantage of MLS search on their Facebook presence via a premium application that will be available early this summer. Brokers pay Roost a monthly flat fee for the solution.

“The fact that so many leading companies have partnered with us so quickly is gratifying, and signals a shift toward a more proactive and strategic approach to social media within the real estate community,” said Alex Chang, Roost’s CEO. “We plan to continue expanding the Social Real Estate Toolkit to support this movement.”

More information about the Social Real Estate Toolkit can be found on Roost’s Facebook Fan Page or Roost’s Facebook Application Page.

Houlihan Lawrence Gets Social

0 Comments By Elizabeth Nunan on March 25th, 2010
Tags: , , , , , , , , , ,      Categories: Buying, Dutchess, Houlihan Lawrence News, Putnam, Relocation, Selling, Westchester

Everywhere you go these days, you hear about Facebook, Twitter, YouTube and all sorts of other social media. Of the many social networking websites, these seem to be the most popular, at least for now. They have become important business tools for real estate firms and professionals and Houlihan Lawrence was an early adopter.

Houlihan Lawrence started using social media in early 2009. We created a company blog, a Facebook Fan Page, a Twitter account and an agent blog site . Additionally, our home tours are on YouTube. It seems like every day we’re finding ways to use social media as well as new places to post real estate news and real estate market statistics.

Real estate has always been a relationship business and social networking is a perfect way to extend and enhance those relationships. Social networking is now a part of our comprehensive marketing strategy, “Reaching every buyer, everywhere”.

One could almost get entirely lost in the social media bubble but let’s not forget the most important part of social media – being social. It’s great to make connections online, but it’s even better to meet someone IRL – In Real Life.

Until we meet, feel free to follow us on twitter and friend us on facebook. You’ll get up to date market statistics, great area information and tips about buying and selling your home. If there is specific information we can help you with just send us a tweet or pose a question on our facebook page.

My Take on RE BarCamp

0 Comments By Elizabeth Nunan on December 2nd, 2009
Tags: , , ,      Categories: Houlihan Lawrence News, Relocation

There has been much said about RE BarCamp in the last year – both good and bad. So I was excited to have the opportunity to attend the one held in San Diego preceding the  National Association of REALTORS® Convention a few weeks ago to see for myself. The verdict? I really enjoyed it and will definitely go to another. Not because the bar opened at noon but because I met so many fun and interesting people and learned a great deal. One of the things that I love most about this industry is that everyone is so willing to share. In fact, plucked right from the RE BarCamp website is this statement, “RE BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees”. How awesome is that?

What was even better was the fact that I met so many online followers/friends from Twitter and Facebook. We networked, shared information and talked about social media. The consensus on that term, by the way? That one day it won’t be called “social media” or the “new media” but rather it will just come to be known as “media”. So to all of you holding fast to the fact that you don’t need to learn it because it won’t be around long, well, you might want to rethink that.

As you’ll see in my photos below, all in all it was a fun “unconference” – a bit different from the more reserved sessions at the NAR convention that began the next day ….but then again, they didn’t serve drinks! RE BarCamp NYC – here I come!

RBC1 300x225 My Take on RE BarCamp

Allyson Ebert, @LizNunan, @FUNomenalRealtr

RBC2 150x150 My Take on RE BarCamp

@RealEstateZebra

RBC3 150x150 My Take on RE BarCamp

@PhxREguy @KrisBerg talk blogging

RBC4 150x150 My Take on RE BarCamp

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