Trying to follow the latest developments from Facebook and other social media tools like Twitter is a never ending quest. Our challenge at Houlihan Lawrence is how to use these tools to best communicate with you, our consumer. Today, I will look at how we use Facebook as a business tool.
We use our Fan Page, Houlihan Lawrence Real Estate, to give you the information you need to keep tabs on the local and national real estate markets. Our recent posts have included August Market Reports for Westchester, NAR’s August Home Sales report, and a post on our involvement in Breast and Ovarian Cancer walks.
We also have community pages. We use these pages to talk about events in the communities we live in. We are very careful to not mix business on these pages. These pages are for you and the community. Our page for Westchester Life recently posted articles on a new burger restaurant opening in White Plains, a Children’s event sponsored by the Junior League of Bronxville and Children’s Book Day at Washington Irving’s Sunnyside. We have a page devoted to all things Dutchess County that we call 365 Things to do in Dutchess County NY that has included posts on local fairs and events. For Putnam County we have a similar page called 365 Things to do in Putnam County NY.
Feel free to visit any of our community pages and share your knowledge of our local towns with us.
Having just returned from attending the National Association of Realtors® (NAR) Mid-Year meetings in Washington DC., I wanted to share some of the highlights of the meetings with you. There were over 8,000 Realtors® that descended upon our Nation’s Capital throughout the week.
Saturday morning I attended the NAR Board of Director’s meeting. The most interesting new initiative presented there was Realtor® University. It’s the association’s answer for raising the bar in our industry. If you are on Twitter, you know that there has been a lot of discussion on this topic in the last 6 months. Realtor® University will be a fully accredited institution that will grant degrees in our field, though accreditation may take 2-3 years. The curriculum will be online, and in addition to master’s degrees, Realtor University will eventually offer internship and job-placement programs. The premise all sounds great, so I guess we’ll see what NAR does with it. I just hope the classes will be more challenging than some of the online license renewal classes I’ve taken over the years. That will be the only way this will truly raise the bar in our profession.
Stay up-to-date with the latest news and market trends in your area.