Posts Tagged social media


Talking Technology at the LeadingRE Regional Workshop

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Tags: , , , , ,      Categories: Houlihan Lawrence News, Relocation, social media

I recently had the privilege of being a speaker at the recent Leading Real Estate Companies of the World® Fall Workshop in Providence, RI. The meeting attracted brokers, managers and relocation professionals from Leading Real Estate Companies of the World®, a global network of 600 premier real estate firms.

In the session titled, “What You Need to Know About Technology for Sales Associates”, I shared insights on social media to help educate fellow LeadingRE members. Technology is changing the way we do business. It’s important for brokerages and agents to stay on top of what’s available to them to help increase their business and provide the kind of service today’s consumer expects and deserves.

The session was part of the larger meeting program, which addressed a variety of real estate topics on ways to best meet the needs of home buyers and sellers in today’s challending market.

IMG00740 20100914 1344 300x225 Talking Technology at the LeadingRE Regional Workshop

The opening session with LeadingRE

“Although the core principles relating to effective real estate services have not changed, other factors – such as market conditions, technology and communication preferences – are continuously evolving,” Pam O’Connor, president/CEO of Leading Real Estate Companies of the World® said.  “Our Fall Workshop series gives members the opportunity to share with other top real estate professionals the best strategies to create exceptional customer experiences and remain market leaders.”

The agenda also featured a preview of new LeadingRE programs that further support the professional development of member firms:  the network’s online learning platform, Institute 2.0, and “OUR WORLD”– an industry-first program that leverages social media for business results.

Houlihan Lawrence is the local representative of Leading Real Estate Companies of the World®, the largest network of 600 premier locally-branded firms producing $250 billion in annual home sales.  LeadingRE provides a broad range of brokerage services to its affiliates, including lead generation, branding support, luxury marketing, web exposure and technology systems, and state of the art learning and credentialing. We’re honored to be a part of such a distinguished organization.

Houlihan Lawrence Gets Social

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Tags: , , , , , , , , , ,      Categories: Buying, Dutchess, Houlihan Lawrence News, Putnam, Relocation, Selling, Westchester

Everywhere you go these days, you hear about Facebook, Twitter, YouTube and all sorts of other social media. Of the many social networking websites, these seem to be the most popular, at least for now. They have become important business tools for real estate firms and professionals and Houlihan Lawrence was an early adopter.

Houlihan Lawrence started using social media in early 2009. We created a company blog, a Facebook Fan Page, a Twitter account and an agent blog site . Additionally, our home tours are on YouTube. It seems like every day we’re finding ways to use social media as well as new places to post real estate news and real estate market statistics.

Real estate has always been a relationship business and social networking is a perfect way to extend and enhance those relationships. Social networking is now a part of our comprehensive marketing strategy, “Reaching every buyer, everywhere”.

One could almost get entirely lost in the social media bubble but let’s not forget the most important part of social media – being social. It’s great to make connections online, but it’s even better to meet someone IRL – In Real Life.

Until we meet, feel free to follow us on twitter and friend us on facebook. You’ll get up to date market statistics, great area information and tips about buying and selling your home. If there is specific information we can help you with just send us a tweet or pose a question on our facebook page.

Sharing the Secrets to Success

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Tags: , , , , , ,      Categories: Dutchess, Events, Houlihan Lawrence News, Putnam, Relocation, Westchester

Leading the Revolution

Fresh from attending the annual Leading Real Estate Companies of the World Conference in Las Vegas, I feel a renewed sense of excitement and purpose. This was by far the most content rich conference I’ve attended in several years. I went out early to attend the pre-conference MarTech symposium. The sessions were chock full of great information on social media, the latest technologies and real life examples of innovative real estate brokerages like Long Realty of Tucson, AZ. Next up was the main conference ‘Leading the Revolution’. Three impressive speakers kicked off the event: David Stevens, FHA Commissioner, Ron Peltier, Chairman and CEO of Home Services of America, and Guy Kawasaki, a venture capitalist formerly of Apple computer fame. One word sums it up – WOW! The conference continued with outside speakers and members sharing their secrets to success. I participated in a panel  on agent blogging along with Peter Rabitz of Wetag Consulting in Locarno, Switzerland and Sherrie Porter of EWM Realtors in Southern Florida.

Awards Ceremony Winners

The conference ended with two upbeat awards ceremonies. Houlihan Lawrence received the Million Dollar Club Award, having the most closed outgoing referrals with a sales price of $1 million and higher in the entire global network.  We also were rewarded for the Top Propopoly agent blog site. Several of our agent bloggers had success stories from their blogging efforts on Westchester real estate topics in 2009. That’s what clinched the award for us.

Conference2010  639 300x198 Sharing the Secrets to Success

Liz Nunan, Pam O'Connor, Chris Meyers

Finally, we had a special treat of seeing the Beatles LOVE Show by Cirque du Soliel. Since 2009 was such a challenging year for the real estate industry, it was motivating to see that innovation and entrepreneurship did not wane. All in all it was a fabulous week of top-notch educational sessions, networking with great real estate industry friends, and lots of fun. I can’t wait to implement the many new things I learned!

My Take on RE BarCamp

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Tags: , , ,      Categories: Houlihan Lawrence News, Relocation

There has been much said about RE BarCamp in the last year – both good and bad. So I was excited to have the opportunity to attend the one held in San Diego preceding the  National Association of REALTORS® Convention a few weeks ago to see for myself. The verdict? I really enjoyed it and will definitely go to another. Not because the bar opened at noon but because I met so many fun and interesting people and learned a great deal. One of the things that I love most about this industry is that everyone is so willing to share. In fact, plucked right from the RE BarCamp website is this statement, “RE BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees”. How awesome is that?

What was even better was the fact that I met so many online followers/friends from Twitter and Facebook. We networked, shared information and talked about social media. The consensus on that term, by the way? That one day it won’t be called “social media” or the “new media” but rather it will just come to be known as “media”. So to all of you holding fast to the fact that you don’t need to learn it because it won’t be around long, well, you might want to rethink that.

As you’ll see in my photos below, all in all it was a fun “unconference” – a bit different from the more reserved sessions at the NAR convention that began the next day ….but then again, they didn’t serve drinks! RE BarCamp NYC – here I come!

RBC1 300x225 My Take on RE BarCamp

Allyson Ebert, @LizNunan, @FUNomenalRealtr

RBC2 150x150 My Take on RE BarCamp

@RealEstateZebra

RBC3 150x150 My Take on RE BarCamp

@PhxREguy @KrisBerg talk blogging

RBC4 150x150 My Take on RE BarCamp

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